Project Overview
Timok International, a Benin-based leader in import-export and distribution of high-quality fresh and frozen foods, sought a digital overhaul to reflect its commitment to sustainability, quality, and global partnerships. This project entailed a full rebranding and migration from an outdated WordPress site to modern web technologies, creating a dynamic platform at timokinternational.com. Key elements include bilingual content (French-English), product showcases, service details, team introductions, and social engagement highlights, serving markets in over 15 countries.
Challenge
The original WordPress site was functional but lacked modern aesthetics, responsiveness, and scalability, limiting its ability to convey Timok's values of ethics, durability, and community impact. Challenges included migrating content without data loss, implementing bilingual functionality, enhancing mobile optimization for international users, and integrating features like contact forms and partner listings while aligning with the brand's "THE BEST PARTNER" slogan.
Solution
- Rebranding & Design: Complete visual refresh with a clean, professional interface featuring contemporary typography, sustainable-themed imagery, and intuitive navigation. Sections like Accueil (Home), Produits (Products), Services, Mission, and Équipe (Team) were restructured for better flow, emphasizing stats (16+ years experience, 10,000 m² storage).
- Features: Bilingual support for French and English; interactive elements such as contact forms, work process explanations, and social commitment pages (e.g., Fondation Rehoboth). Added user-friendly navigation for global audiences.
- Technology: Migrated from WordPress to modern stack ensuring faster performance, SEO optimization, and scalability. Incorporated responsive design and secure forms.
- Content Strategy: Focused on motivational branding with messages from CEO, highlighting quality, ethics, and sustainability to build trust and engagement.
Results
The rebranded site positions Timok International as a forward-thinking leader in food distribution, improving user engagement and supporting expansion into new markets. It provides a seamless experience for browsing products, services, and partnerships, reinforcing the company's role in ethical trade and community support.
