Project Overview
Happy Services is a regional leader in financial multiservices and professional support, present in 6 West African UEMOA countries. The project involved building the entire website from scratch at happyservices.net, creating a professional digital platform to showcase services like money transfers, prepaid card solutions, airline tickets, SME consulting, continuous training, commercial representation, and well-being programs. The site emphasizes the company's mission to simplify financial access through innovative, reliable solutions, with stats highlighting 13+ experts, 10+ years of experience, and 29+ accompanied SMEs.
Challenge
Establishing a strong online presence for a multiservice company operating across multiple countries required a fully custom-built site from zero. Key challenges included integrating an interactive custom chatbot as a standout feature for real-time user assistance, ensuring intuitive navigation for diverse audiences (individuals, SMEs, professionals), presenting complex services clearly, incorporating testimonials and news for credibility, and delivering a responsive, professional design that aligns with themes of simplicity, security, and excellence in French-speaking West Africa.
Solution
- Design & UI/UX: Custom development from scratch with a clean, professional, and modern interface featuring inspirational sections, clear calls-to-action (e.g., "Découvrir nos formations", "Planifier un accompagnement"), interactive maps for offices, and segmented service presentations.
- Key Feature - Custom Chatbot: Integrated a personalized virtual assistant chatbot ("Happy Services Assistant") that activates with greetings like 'bonjour' or 'hello', providing interactive, real-time support for user queries, service information, and engagement directly on the site.
- Features: Sections for About (mission/vision/stats), Services (detailed breakdowns with "Lire la suite"), Latest News (e.g., e-CFA trends), Client Testimonials, Partners, callback request forms, and contact options.
- Content Strategy: Focused on accessibility and trust-building with client stories from various countries, emphasis on innovation and community impact, and a professional tone to position Happy Services as a reliable partner.
Results
The custom site successfully establishes Happy Services as an accessible, innovative multiservices provider in West Africa, with the custom chatbot enhancing user interaction and support. It improves lead generation through easy inquiries, boosts credibility via testimonials and news, and supports regional expansion by clearly communicating services across borders.
